Starwood veteran Jim Petrus returns to the company to take on the role of Global Brand Leader , St. Regis. Petrus was previously with Starwood for more than a decade, serving as Senior Vice President, Operations with a responsibility for driving topline results across brands. For the past nine years, he has served as Chief Operating Officer for Trump Hotels Collection, where he was responsible for strategic global positioning, hotel development, operations, sales, marketing, and training. This year, St. Regis will surpass 40 hotels with debuts in premier destinations such as Mumbai , Dubai and Kuala Lumpur .
24-year Starwood veteran Hoyt Harper has assumed the role of Global Brand Leader,The Luxury Collection. Harper, who most recently led Sheraton, returns to his luxury roots, which date back to the 1990s when he integrated The Luxury Collection into then- Sheraton Club International , making it the first luxury brand to participate in a hotel loyalty program. The Luxury Collection is well positioned for expansion as more independent luxury hotel owners look to Starwood’s powerful central services to enhance their business. Harper will further refine brand strategy, including investment in landmark renovations and the debut of marquee conversion hotels as The Luxury Collection reaches 100 hotels later this year.